Everfit Review for Fitness Coaches (2026)

Everfit’s pitch is simple and it is the strongest one in this category: five clients, free, forever. No trial countdown, no card on file. For a coach deciding whether online delivery is worth committing to, that removes the only real barrier to finding out.

All pricing below was verified on Everfit’s pricing page on 3 August 2026.

The Free Tier Is the Story

Starter — $0/mo, up to 5 clients. Includes the custom exercise library (1,000+ movements, or build your own) and the core coaching toolset. Described by Everfit as “forever free”, and it behaves that way — no expiry, no card.

Five clients is not a token. At $150-200/mo per client that is a $750-1,000/mo business running on software that costs nothing. Most coaches who quit online coaching in the first six months do so before they ever reach five clients, which means Everfit’s free tier covers the entire risky period.

For comparison, at that same five-client roster: Trainerize Pro is $23/mo and TrueCoach Starter is $26.34/mo.

The Paid Ladder

Everfit publishes its full seat ladder, which is rarer than it should be:

Clients	Monthly	Annual	Per client
5	$19	$16	$3.80
10	$29	$24	$2.90
20	$49	$41	$2.45
35	$75	$63	$2.14
50	$95	$79	$1.90
100	$140	$117	$1.40
200	$220	—	$1.10
300	$290	—	$0.97

Studio starts at $105/mo ($88 annual) for established coaching businesses, studios and gyms managing teams. Enterprise covers 500+ clients and large brands.

The per-client column is the useful one. Below a dollar at the top of the ladder, Everfit is the cheapest way to service a large roster in this category — TrueCoach charges $136.99 for fifty clients where Everfit charges $95.

What It Does Well

Nutrition is included, not an add-on. Meal plans, MacroSnap meal logging and habit tracking come with the coaching side. Trainerize charges separately for advanced nutrition coaching, which quietly narrows the price gap between the two.

The marketplace. On-demand programs and a marketplace let you sell to buyers you never coach one to one. No other platform in this category offers that, and it makes Everfit the natural pick for coaches with a mixed model.

Custom-branded app. Your name in front of clients rather than the vendor’s — competitive with Trainerize’s equivalent, and a genuine reason the platform punches above its brand recognition.

Integrated payments. Client billing runs through the platform rather than a separate subscription.

What It Does Not Do

No live class or video call. There is no built-in video coaching or livestream. You bring your own Zoom, which is fine but is a gap against Trainerize.

Smaller brand. Fewer clients arrive already knowing the app, so onboarding takes a little more explaining than it does with Trainerize. Minor, but real across a roster.

Not a storefront. The marketplace is a listing, not a sales engine. No sales page builder, no order bumps, no abandoned cart recovery, no affiliate program. If most of your revenue comes from program sales, read the coaching app vs LMS comparison before deciding.

No certificates, quizzes or custom domain. As with every platform in this category. Structured curricula with assessments belong on an LMS.

Who Should Use It

Use Everfit if you are starting out or run a roster of five or fewer. It costs nothing, it is complete, and there is no argument for paying a competitor at that size.

Use it as you scale if cost per client matters more than brand familiarity. The ladder is the cheapest published pricing in the category above twenty clients.

Use it if your model is mixed — some 1:1 coaching, some on-demand programs. The marketplace makes it the closest thing here to covering both, even if it does not fully replace an LMS.

Look at Trainerize instead if the client-side app experience is your priority, or if you want built-in video coaching. Our Trainerize review covers where it leads.

Verdict

8.6/10. The best free tier in fitness coaching software, and it is not marketing — five real clients with no deadline is enough to build a small business on. Paid pricing is transparent and the cheapest per client at scale. It loses to Trainerize on client app polish, brand recognition and built-in video, and like everything in this category it cannot sell programs to an audience properly. For a coach starting out, it is the obvious first install.