Best Personal Training Software for Online Coaches (2026)

Every comparison of “coaching platforms” mixes two products that have nothing to do with each other. One charges you per client. The other charges you a flat fee. Pick the wrong model and you either overpay by 10× or hit a wall you did not see coming.

This page covers personal training software — Trainerize, Everfit, TrueCoach — the tools you use to program for people you actually coach. If you are selling the same program to strangers instead, you want an LMS, and the coaching app vs LMS breakdown explains where the line sits. All prices below were checked on the vendors’ own pricing pages on 3 August 2026.

The Only Number That Matters: Cost Per Client

Personal training software is priced by active client seats. Not features, not storage — how many people are on your roster this month. That single fact drives every decision on this page.

Here is what the three cost as you grow, taken from published pricing:

Roster size	Trainerize	Everfit	TrueCoach
1 client	$0	$0	$26.34
2 clients	$9	$0	$26.34
5 clients	$23	$0	$26.34
20 clients	seat tier	$49	$57.99
50 clients	seat tier	$95	$136.99

Trainerize sells Pro in seat tiers (5, 15, 30, 50, 75, 100, 200) starting at $23/mo for five; it does not publish a flat price for each tier on the pricing page, so we have not guessed at the middle rows. Everfit’s ladder is published in full and runs to $290/mo for 300 clients — about 97 cents per client at the top end.

Two things fall out of this table. Under five clients, Everfit is free and everything else is not. And above roughly 20 clients, TrueCoach costs meaningfully more than Everfit for the same roster — $136.99 against $95 at fifty — which you are paying for focus rather than features.

Trainerize: The Default, and Usually the Right One

Trainerize is the app most of your clients have already used with a previous coach. That matters more than any feature list — onboarding a client who recognises the app is a five-minute job instead of a support call.

What you get. Workout programming with an AI builder, a client mobile app for iOS and Android, in-app messaging, habit and lifestyle coaching, video coaching, and community features. Payments run through a Stripe integration. On higher plans you get a custom-branded app, so clients see your business name rather than Trainerize’s.

What it costs. Free for one client — a genuine free tier, not a trial. $9/mo for two clients on Grow, which is the cheapest real paid tier in this category. Pro starts at $23/mo for five clients and scales by seat tier up to 200.

The catch. Advanced nutrition coaching, integrated payments and the branded app are paid add-ons on top of the plan price, so the headline number is not always the final number. And there is no course builder, no certificates, no quizzes, no custom domain — this is delivery software, not a school.

Pick it if you coach a named roster and want the client experience to feel like a real fitness app. The free tier means you can run your entire workflow with one real client before spending anything, which is the most honest way to find out whether online coaching suits you.

Everfit: The Best Free Tier in Fitness Software

Everfit gives you five clients free, forever. Not fourteen days, not a card on file — five real paying clients at zero software cost. For a coach starting out, that is the difference between testing an idea and committing to a subscription before the first invoice clears.

What you get. Workout programming, meal plans, macro logging via MacroSnap, habit tracking, a client app with custom branding, integrated payments, and a marketplace for on-demand programs. The nutrition side is included rather than sold as an add-on, which is a real difference against Trainerize.

What it costs. $0 for up to five clients. Pro from $19/mo ($16 billed annually) at five clients, climbing through published tiers: $29 at 10, $49 at 20, $75 at 35, $95 at 50, $140 at 100, $220 at 200, $290 at 300. Studio starts at $105/mo ($88 annual) for established businesses and teams.

The catch. Smaller brand than Trainerize, so fewer clients arrive already knowing it. No built-in live class or video call — bring your own Zoom. And the marketplace, while genuinely useful, is not a substitute for a proper storefront if selling programs is your main business.

Pick it if you have five or fewer clients today, or if you want to mix personal coaching with on-demand programs sold to a wider audience. It is the closest thing in this category to a bridge between coaching software and an LMS.

TrueCoach: Narrow on Purpose, Priced Like It Isn’t

TrueCoach does programming, tracking, messaging and payments, and then stops. Strength coaches, powerlifting coaches and physios tend to like it for exactly that reason — there is no social feed to moderate and no engagement gamification to switch off.

What you get. Program and workout builder, client management tracker, a 3,000+ exercise video library, client dashboard, in-app messaging, automated payments, and MyFitnessPal integration for nutrition. First month free on Starter; two months free on Standard when billed annually.

What it costs. Starter $26.34/mo for up to 5 active clients. Standard $57.99/mo for up to 20. Pro $136.99/mo for up to 50.

The catch. It is the most expensive of the three at every roster size, with the fewest features. $26.34/mo for five clients against Trainerize’s $23/mo for the same five — and Trainerize also gives you a community feed, video coaching and a branded app in that price. There is no branded app here at all, so your clients see TrueCoach’s name throughout.

Pick it if the other platforms feel cluttered and you want precise programming for a small roster. Choose it for the focus, not for the value — the value argument does not hold.

You can price your own roster against all eight platforms — coaching apps and course platforms side by side — with the cost calculator.

Where This Software Stops Making Sense

Per-seat pricing tracks a recurring relationship. Your client pays you every month; you pay for their seat every month. The maths works.

It breaks the moment you sell a one-time program to people you do not coach. Two hundred buyers of a $97 program is $19,400 once. Two hundred seats on Everfit is $220 every month, forever, for people who bought a PDF eighteen months ago and never opened the app again. That is when you move to an LMS with flat pricing — Thinkific at $54/mo does not care whether you have 200 buyers or 20,000.

The reverse is just as true. An LMS can host and sell your program, but it cannot assign Tuesday’s session, review a form check video, or tell you that a client has not logged a workout in nine days. Coaches who do both end up running both, and that is not a failure of planning — they are two different jobs.

Our decision guide between the two models walks through the specific revenue shapes where each one wins.

Our Pick

Start on Everfit if you have five clients or fewer. It is free, it is complete, and it costs you nothing to find out whether online delivery suits your business.

Move to Trainerize when you outgrow that. The client app is the best in the category, the brand recognition reduces onboarding friction, and at $9/mo for two or $23/mo for five it stays cheap while you grow. Budget for the add-ons if you need nutrition or integrated payments.

Choose TrueCoach only if focus is worth the premium. It is a good tool at a price that is hard to defend against what Trainerize includes as standard.

And if a meaningful share of your revenue comes from selling programs rather than coaching people, add an LMS alongside whichever you pick. Neither category does the other’s job, and pretending otherwise is how coaches end up paying per seat for customers they will never speak to.